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Instagram, Vine, and the Battle for our Digital Souls
Instagram Video Has Arrived! The very nature of the social networking industry is rapidly shifting as tensions run high after Facebook-owned Instagram announced a new bite-sized video-sharing...
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SoLoMo: Making Fashion Marketing Seamless
In an industry of erratic consumer demand and short product life cycles, marketing in the fashion industry is a tough terrain to conquer. Add to that a highly fragmented social media landscape and...
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Gamification: Does Work + Play Keep Lazy Employees Away?
“A master in the art of living draws no sharp distinction between their work and their play; their labor and their leisure; their mind and their body; their education and their recreation. They hardly...
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The Endless Possibilities for Content Marketing
“Content is of great importance, but we must not underestimate the value of style.” – Maya Angelou As content marketing is becoming the go-to strategy for reaching target audiences online,...
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Don’t Believe the Hype: E-Mail Marketing vs. Social Media Marketing
The Latest Analytic Research Late last month a study, done by analytics platform Custora, discovered that customer acquisition via email has quadrupled over the last 4 years, while the customer...
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Social Referrals: The Value of Digital Friendship
A Little Multiplication Last week here at Social2B, we discussed the functionality of social media marketing especially the idea of social referrals. We gave the example of a list of 10,000 consumers...
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Penguin 2.0: A New Era For Links That Matter
The Latest Algorithm Update It was a little more than two months ago that Google and its anti-spam deity, Matt Cutts, released their latest search engine algorithm promptly titled Penguin 2.0. While...
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Embracing the Elephant in the Room: A Look at the Size of the Webinar Industry
I’m often asked questions about the size of the webinar industry – it’s undoubtedly the elephant in the B2B conference. How many webinars are hosted every year? How many professionals watch webinars...
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YouTube Founders’ Next Move: MixBit
The collaborative duo Chad Hurley and Steve Chen, founders of YouTube, are back in the spotlight with their latest efforts to revolutionize video content creation and social media platforms....
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What’s “Driving” Innovative Social Media?
Over the course of time, we have seen advancements within social media spread further into our day-to-day lives. So much of our time is spent sharing, creating, and consuming; it can only...
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